[Test Substack 11-29-2025] Hummie: Fixing What’s Broken in High-Ticket Services

Stop overpaying thousands per project to Big Tech Ad "tax"

Nov 29, 2025

The Problem

Every year, millions of Americans unknowingly overpay thousands of dollars per project on major life expenses — from buying or selling a home to going solar or getting insurance or getting advice on financials.

Here’s what’s really happening

Professionals pay massive marketing fees to Big Tech just to get your information. Those costs are quietly built into the price you pay.

In the end, you’re footing the bill for Big Tech’s ad machine — paying thousands per project so professionals can find you.

Why the Current System Is Broken

How the current system really works

You search online for a service.
Your data is sold to the highest bidder.
Professionals pay Big Tech for that data.
Those marketing costs are added to your final bill.

The results are poor

Consumers: overpay thousands in hidden fees and end up with whoever bid the most — not necessarily the best.
Professionals: waste money chasing leads, with no guarantee of success.
Referrers: the friends, neighbors, and community members who actually build trust — get nothing, even though their information is worth thousands.

This system has been broken for too long. It’s time to fix it.

The Solution: How Hummie’s New Ecosystem Works

Hummie is a Silicon Valley platform connecting consumers to pre-vetted, top-performing professionals in real estate, insurance, solar, immigration, legal, and more, while refunding thousands per project marketing fees.

Consumers:

Refer your own project — whether you’re buying or selling a home, installing solar, or getting insurance — and we’ll connect you with top pre-screened professionals until you’re completely satisfied.
You’ll enjoy better service, better prices, and get thousands per project refund just for using Hummie.

Referrers:

Refer others’ projects, earn thousands per project. Your information has real value — and your kindness should pay.
When you refer someone, you can keep the refund, share it, or donate it to make a difference.

Professionals:

Gain access to high-quality, verified leads, and pay only when the deal closes — no more wasting thousands upfront.
We work only with trusted, top-performing professionals who believe in fairness, transparency, and community.

A New Kind of Movement

Hummie is more than a platform — it’s a new ecosystem built to restore balance.

Communities win because billions of dollars stay where they belong — with local professionals and the people they serve.

Big Tech loses — and that’s okay. Why let them “tax” you thousands per project without truly helping you?

The larger our community grows, the stronger our collective impact becomes.

Together, we’re not just changing how services are bought — we’re taking the power back.

Editor’s Notes

Start saving. Start earning. Start taking back control.

Who should join:

Consumers: Refer your own project(s), save thousands per project.
Referrers: Refer others’ project(s), earn thousands per project.
Professionals: Access high-quality leads. Pay only when you close.
Register
Refer a Project
*Register for Free – Unlock all platform benefits instantly, as a consumer, a referrer and/ or a professional.
*Refer & Earn – Refer projects (yours or others’) and make thousands per project.